A sensorial experience at the Singapore Cocktail Festival 2017 !


Get your drink game on from 16 to 19 March 2017 as Singapore Cocktail Festival (#SGCF2017) opens its doors to a 5,000sqm Festival Village. Cocktail lovers and explorers can immerse themselves in a world of mixology through its thematic cocktail rooms while satiating their appetites at the food street and grooving to the sounds of DJs on deck.

Featuring nine different cocktail rooms, a food street and a music stage, the village (99 Beach Road) opens from 16 to 19 March 2017, 4.00pm to 10.00pm on Thursday and Friday, and 12noon to 10.00pm on Saturday and Sunday. Entry to the village is complimentary !

Raising the bar for cocktail drinking here, Singapore Cocktail Festival provides a platform for consumers to “Taste”, “Learn” and “Play” over an immersive calendar from 16 to 21 March 2017. Across the six days, festival goers will be able to catch international bartending stalwarts from the Asia’s and World’s 50 Best Bars list and participate in workshops and bar tours. At the heart of the festival is the #SGCF2017 Festival Village, home to Asia’s largest celebration of cocktails.

Cocktail rooms include the “Room of Illusion” by Kult, an underground gallery known for its support for young street artists and illustrators. “In a world of instant gratification and excess, are we slowly neglecting the capacity to focus and appreciate beauty around us? Is it real or is it an illusion? Trickery? Fake views?” Addressing these questions, guests who enter this room are invited to take a step back, to examine and extract the beauty and information that a single image can possess. The cocktails in this room will be inspired by the images on display.

In the room of “Dreams” presented by Monkey Shoulder, Hendrick’s Gin and Reyka Vodka, each brand will explore a different element of dreams. For example, Hendrick’s ‘Tasting in a Dream’ is a virtual reality audio and visual rendering of a dream experience, taking consumers on a fantastical journey of sights, sounds and smells, while Reyka vodka will create a dreamscape inspired by its Icelandic roots. A series of cocktails inspired by each brand’s interpretation of the dream concept will also be available for sale to complete the experience.

In the Artisanal Spirits Room, guests will be invited to taste unique, handcrafted spirits including Nusa Cana, the world’s first tropical island white rum inspired by the island of Bali; Sơn Tinh is a unique selection of authentic Vietnamese flavours, carefully hand-crafted in small batches from 100% natural ingredients and well matured over many years; as well as Mekhong, The Spirit of Thailand, which is created through a secret production process that has been passed down for generations, using raw ingredients that exude a true Thai essence. To enjoy these spirits, festival goers can purchase a tasting card at $19 nett for four 15ml shots.

Guests can also be a part of exciting events in rooms such as the Asia Bar Battle Room, where bartending teams from Singapore, Hong Kong, Japan, Philippines, Thailand and Vietnam battle through challenges across categories such as “Need for Speed”, “Mystery Box” and “Flare Off”. The Singapore’s Next Top Cocktail Room will showcase the final four cocktails that are in the running to win the top spot – Kopi Ol’ Fashioned by Crackerjack, Shiok Collins by Mitzo Restaurant & Bar, Lion City Sour by 28 HongKong Street and Leo’s Flip by Nutmeg & Clove.

Festival goers can vote for a cocktail that best represents Singapore today, by uploading their votes on social media. Other rooms at the Festival Village include the Cuts & Booze Room, inspired by barber shops and hair salons of yesteryear; Disco Fitness Room, inspired by the retro era of disco balls, colourful headbands and leg warmers; Bols Genever Room and Snow Leopard Vodka Room, both of which will be showcasing classic and signature cocktails, along with appearances by guest bartenders and brand ambassadors.

On the Food Street, enjoy delicious bites prepared by restaurants such as IZY Dining and Bar, a Japanese-American Izakaya popular for their Japanese Nokke Roll and Wagyu Truffle Don; The Disgruntled Brasserie, which serves modern, comfort cuisine in small and big plates, and Ninja Cut, known for their hearty and wholesome one-dish meals that are delicious and easy to eat. Prices range from $10 to $15 nett. The music line-up will feature Resident DJs of CÉ LA VI, Brendon P, known for his disco-influenced grooves; Ramesh K, who earned his reputation as one of the most respected eclectic DJs in Singapore; Joshua P, whose repertoire ranges from funk and soul to afro-jazz and breaks; and YA5TH, a familiar face in the hip hop and rhythm and blues circuit.

At the Festival Village, visitors can sign up for bar tours that will take them across some of Singapore’s best bars. Bar tour themes include “Gin There, Done That”, which is an all gin round-up; “New Kids On the Block”, which features some of the newest bars in town; “Who Run the World”, which brings limelight to leading ladies in the world of cocktails; and “Suave The Day”, showcasing not just delicious cocktails, but the great looking bartenders behind them. Tour schedules and pre-booking are available at singaporecocktailfestival.com from Friday, 3 March 2017.

Every ticket is priced at $98 nett. Festival goers may also book tours at the Festival Village itself, and will need to do so at least two hours before the start of each tour. Last but not least, for the first time in Asia, the Festival Village presents a seminar by London based Distill Ventures, the world’s only accelerator for the spirits industry. The seminar will be hosted by Co-Founder Dan Gasper and a panel of experienced drink entrepreneurs across Asia. Titled “Brick by Brick – Building a modern spirit business in Asia”, the session explores Distill Ventures’ framework that helps entrepreneurs develop and grow exciting new brands. This 60 minute seminar is complimentary and will be held on Sunday, 19 March 2017 at 2pm. Interested parties can register to attend at singaporecocktailfestival.com on a first-come-first-serve basis.

The Singapore Cocktail Festival (SGCF) aims to position Singapore as a leading cocktail city in Asia, by offering a platform for knowledge and talent exchange while creating opportunities for engagement between consumers and the trade. The event showcases a calendar of immersive cocktail experiences across participating cocktail bars and a multisensorial cocktail village.

For more information on Singapore Cocktail Festival, go to www.singaporecocktailfestival.com.

Photocredits : https://www.facebook.com/SGCocktailFest/


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