AkzoNobel reveals ‘Denim Drift’ as Colour of the Year 2017


‘Life in a new light’, a new way of being Akzo Nobel, the manufacturer of Dulux paint unveils ‘Life in a new light’ as the overriding theme for ColourFutures17, and ‘Denim Drift’ as Colour of the Year 2017. This theme encourages you to celebrate a new look on the simple things that make life worth living. With real and authentic experiences becoming more important to us than ever before, we’re taking a fresh look at the everyday elements of life.


The blue we expect to see everywhere in 2017 is the Colour of the Year: ‘Denim Drift’ (also known as Smoke Grey). A beautiful, timeless and versatile grey-blue that takes on a different characteristic depending on how it’s used, perfectly capturing the mood of the moment and embodying our lives for 2017. Fitting into all life and interior styles, ‘Denim Drift’ is the perfect choice for reflecting Dulux’s new perspective for 2017 and is the must-have colour for the year ahead.


New Romanticism As the world becomes more passionate about environmental issues, this topic infiltrates our priorities in life, with sustainability and responsibility front of mind. We are all connected to nature and yet we live in an overwhelmingly urban and digital world. Being closer to the planet allows you to reconnect with your spiritual self, ensuring you have a healthy mind and soul. This boho, eclectic palette immerses you in the natural world and transforms your home with a truly creative flair.


Shared Individualism Cities are growing, demographics and social settings are changing, and so the importance of having a sense of belonging and being part of a group is increasingly relevant. This colour palette has a fresh and playful mood which is perfect for creating a shared space where individuals can come together to form a network or family, whether that’s friends, relatives or a wider community of like-minded people and share their ideas, dreams and spaces.


The Working Home The boundary between work life and personal life is shifting – the home has become an office, and offices are becoming more like homes. If you work from home, Dulux has developed a colour palette to help you create different zones in the home, and a fluid environment that fits both. Whether you like to take your laptop to the kitchen with a coffee, or carve out a specific area for working, you can be comfortable, relaxed and focused within your living space.


Considered Luxury This trend captures a new way of living in which value is placed on experience rather than possessions. Creating memories that are priceless is our priority, not adding clutter but experiences instead. It is a new consumerism: buy less, choose well and make it last. The senses are stimulated in a magical way with soft textiles, tactile walls, and beautiful smells. It is a subtle and modest luxury, with poetic surprise rather than cluttered belongings.


To help map out these actual colours in a real wall, paint samples are made available with the Dulux Colour Play™ Tester in over 2,000 colours. Simply go to www.Dulux.com.sg/colourtools or  www.lazada.sg/dulux-official-store/.

A handy mobile app, the Dulux Visualizer 3.0 allows you to take a still photo of a room and then apply colour out of context, regardless of the lighting and 3D environment. One unique feature of the Dulux Visualiser is that it helps you to move around the chosen room view with the colour through your device screen and observing how the colour looks in real-time and in context.  You can share this piece of video image with friends and family via their smartphones, tablets and on their social media. They can even have a go, select the colour of their liking and send it back with their suggestions. Here’s a peek of how it works https://www.youtube.com/watch?v=XOYrWiqX8Pw

Mr Jeremy Rowe, Managing Director of AkzoNobel Decorative Paints South East & South Asia, Middle East said: “As the world changes, people are taking a fresh look at the everyday elements of life – our family and friends, work, connecting with nature, and the pleasure of real and authentic experiences. We are incredibly excited that ‘Life in a new Light’ is the driving influence for 2017 and is seen in all our colour trends for the year.”

Here’s to living by decorating consciously and mindfully.



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