Following a successful 2014, Audi Singapore announced the continuation of its partnership with DickLee as an ambassador of the brand with the four rings. A fashion style icon, art aficionado and Singapore’s songwriter extraordinaire,Dick is a long term supporter of the Audi brand and a real-life reflection of what Audi believes in – to be progressive and be ahead.
“Dick Lee is one of the most recognised personalities in Singapore. He is also the perfect ambassador for Audi as he epitomises what our brand stands for, which is to be progressive and be ahead,” says Jeff Mannering, Managing Director of Audi Singapore. “We have enjoyed a very successful partnership with Dick last year and we look forward to another great year.”
The multi-talented Dick Lee has established himself as a highly-acclaimed performer and composer, working on over 15 musicals and releasing more than 20 albums during his 40-year career. In 2014, Dick celebrated his 40th anniversary in showbiz with a remake of his 1997 production,Hotpants. This year, he will helm Singapore’s golden jubilee National Day Parade and will be composing the theme song to commemorate the country’s 50th birthday.
“I have always been a big fan of Audi. It goes beyond the wonderful cars but how they constantly challenge conventional thinking,” says Mr. DickLee. “I’m excited to continue my journey with the Audi family to take the brand to the next level.”
Mr. Dick Lee is a long term supporter of Audi and an excellent advocate that embodies Audi’s brand values of progressiveness and sophistication. The strong partnership also deepens Audi’s affiliation with music, arts and design.