To celebrate its 120th anniversary Berluti is launching a touring pop-up store, which will open in Shanghai inApril 2015 and lasting till September 2015. This event will look back over more than a century of history shaped by the Maison’s clients.
The pop-up store looks just like a playground, where colour is given pride of place. A selection of shoes, leather goods and accessories is available in a broad colour palette. A craftsman colourist will be present, applying luxury patinas by hand with evocative names such as Saint-Emilion or Tobacco. Today, the company is paying tribute to the men who made their mark on its history by placing them at the centre of this project. From the Duke of Windsor to Andy Warhol and shoe enthusiasts alike, they have all been ambassadors for the Berluti ethos since 1895.
Some of Berluti’s iconic designs, such as the Alessandro lace-up Oxford and the Andy loafer, will be displayed inside a structure inspired by wooden shoe lasts, conjuring up the shoemaker’s workshop in the Rue Marbeuf.
Berluti’s trademarks such as Venezia leather, Scritto and Tattooing are illustrated in a series of photographs by Stéphane de Bourgies, featuring the company’s clients posing with their favourite shoes.
This event will also mark the launch of Berluti ‘Wall of Shoes’ initiative, running from 29th April to September 2015. Visitors are invited to help build the Wall of Shoes by immortalising their shoes with the city landmark as backdrop. Using the hashtag #TimeToPlayWithBerluti, photos will be added to Berluti’s official instagram and weibo pages in addition to those already taken since the launch of the project. Berluti special edition Tattoo wallet will be the prize for the best image of each month whilst theBerluti 120th anniversary limited edition Alessandro Scritto will be the grand prize for the winner with the final best image.
The foundations of Berluti date back to Paris in 1895 and have been built by four generations of the Berluti family, who cultivated an exceptional know-how in the mastery of last making, a deep understanding of fine footwear and a passion for leather and patina. Berluti today is more than a bootmaker, in 2005 fine leather goods were introduced and, in 2011, with the appointment of Artistic Director, Alessandro Sartori, a complete clothing collection.
Today, made-to-measure or ready-to-wear clothing collections offer an innovative alternative, while remaining firmly rooted in the Berluti ethos. Staying true to its traditions, the House is turning its shoemaking expertise to menswear. Attention to detail and compliance with the rules of cutting and assembly are the cornerstone of Berluti’s expertise.
Berluti has had stores in many capital cities since 2013, with its Maison openings in Paris, London, Shanghai, Tokyo and, most recently, New York. The tailoring know-how of Arnys workshops has been deployed to create the “Grande Mesure” fully bespoke tailoring service, supplementing the House’s shoemaking expertise and opening up unlimited horizons with the option of a head-to-toe bespoke wardrobe.