In celebration of Father’s Day, Johnnie Walker Blue Label raises a toast to the men who first taught us to walk, and continue to inspire us to keep walking. Through an interactive pop-up event, Johnnie Walker Blue Label will be hosting a myriad of activities for guests to experience together with their fathers. The pop-up will be held over the Father’s Day weekend from 17-18 June 2017 at The Arts House.
In conjunction with the celebrations, Johnnie Walker presents its new personalisation service, allowing custom bottle engravings on their iconic Johnnie Walker Blue Label bottle. Each bottle can be engraved with a personalised message of up to three lines, resulting in a one-of-a-kind gift to be treasured from the first pour to the last dram, and beyond.
“When in search of the perfect gift, there is simply nothing more extraordinary than a bottle of Johnnie Walker Blue Label. It is the rarest whisky from a world famous brand and the only thing that makes it even more special is a custom engraved message from the heart. Your dad will now not only enjoy the incomparably rich and smoky flavours of the finest Scotch blend in the bottle, but will also treasure what is on the outside forever,” said David White, Director & General Manager, Moet Hennessy Diageo.
Other activities at the pop-up include an exclusive Blenders’ Room experience, where guests will be led in a blending session to curate their own blend with various malt and grain whiskies. Thereafter, guests can enjoy a sensorial Virtual Reality (VR) Experience where they will be taken on an immersive whisky journey to explore the key tasting notes within the remarkable Johnnie Walker Blue Label.
Johnnie Walker Blue Label is a blend of the rarest and most extraordinary whiskies. With only one in ten thousand casks making the grade, Johnnie Walker Blue Label knows best how to celebrate the unique, the special, the best.
Make it Different, Make it Personal this Father’s Day.
Exclusively over the Father’s Day weekend, a bottle of Johnnie Walker Blue Label with a custom engraving is priced at $238+. Purchases can be made at the pop-up or via AsherBWS.com and comes with a complimentary Tumi Money Clip with engraving, 2 cocktails, and 2 Blenders’ Room passes. Visit the Johnnie Walker Father’s Day pop-up with dad for the ultimate Father’s Day experience.