Chivas Regal 18, one of the world’s leading ultra-premium Scotch whiskies, is delighted to announce that it is reuniting with Pininfarina, the prestigious Italian design company, to create the limited edition Chivas 18 by Pininfarina Chapter 2. Following a hugely successful year, Chivas 18 and Pininfarina, two iconic brands of style, are continuing their partnership to deliver luxurious experiences to their customers through innovative design. Both Chivas Regal and Pininfarina are renowned for their rich heritage in crafting rewarding and stimulating experiences in luxury.
Pininfarina has been a crusader in Italian design and engineering since 1930 and Chivas Regal is the original luxury whisky blend, established in 1909. The Chivas 18 by Pininfarina Chapter 2 Ice Press The limited edition Ice Press has been developed to enhance the whisky serving ritual in premium bars around the world. This exclusive tool creates a seamless Ice Drop and will first be gifted to a selection of the world’s most prestigious bars. Locally, the Ice Press will be showcased at selected bars such as KPO.
“Chivas 18 has a deep understanding of design and a proven history of working with iconic visionaries. Pininfarina is a brand that is revered globally for its expertise in the world of design, however this year we have moved the partnership even further. In creating the Chivas 18 by Pininfarina Chapter 2, we were careful to create a limited edition that is as usable as it is enjoyable. Chapter 2 epitomises Chivas Regal’s enduring commitment to excellence while marrying Pininfarina’s combination of innovative and seductive design; a celebration of form and function,” explains Global Brand Director Richard Black. Commenting on the launch of Chivas 18 by Pininfarina Chapter 2, Paolo Pininfarina, Chairman of the Group said: said: “We are delighted to continue our partnership with Chivas 18. Both brands are united in our vision to create unique and unparalleled experiences.
Over the past two years Chivas 18 has provided the team with fantastic support and we are very much looking forward to continuing this incredible journey and sharing what we believe is the perfect embodiment of our design philosophy combined with the unique heritage and ethos of Chivas 18.” In conjunction with the launch of Chivas 18 by Pininfarina Chapter 2 in Singapore, Chivas Regal invites all whisky connoisseurs to take part in a promotion that embodies the heart of Chivas 18 – Generosity in Every Drop. Each drop of Chivas 18 contains 85 different flavours, thus giving rise to a 2 new experience with every taste.
With every purchase of a bottle of Chivas 18, whisky connoisseurs will stand a chance to win a long weekend getaway to a private island with their friends. This nationwide promotion encompasses any and all purchases of Chivas 18 island-wide from 16 March 2015 to 15 May 2015.
Launched in 1909, Chivas Regal is the world’s first luxury whisky and is considered to be a timeless classic, renowned for style, substance and exclusivity. A truly global brand, Chivas Regal today sells 4.6 million 9L cases annually in more than 150 countries across the globe. Brotherhood, generosity, entrepreneurship and integrity are at the heart of Chivas Regal so in 2008, the brand launched its successful Live with Chivalry campaign, which has inspired Modern Gentlemen in more than 60 countries around the world to pursue success with integrity. The Chivas Regal range includes Chivas 12, Chivas 18, Chivas 25 and the Global Travel Retail exclusive, Chivas Brothers Blend.
With a history dating back to 1930, Pininfarina is based on values of creativity, experience and innovation without forgetting tradition. It combines avant-garde style and technical solutions aimed at functionality. If Pininfarina is known worldwide for car design, Pininfarina Extra (a Company specialized in product and interior design, architecture, nautics and aeronautics) expresses its design philosophy in all areas of life where beauty combines with elegance, essentiality and comfort. Founded in 1986 and led by Paolo Pininfarina, President and CEO, Pininfarina Extra has its headquarters in Cambiano (Turin) and a branch in Miami (Florida). Its partners include Acer, Alenia Aeronautica, Ares Line, Barakà, Bovet, Calligaris, Chivas, Coca-Cola, Costa Coffee, Cyrela, DeAgostini, Desarrollo Mor, Far East Organization, Gorenje, Jacuzzi, Juventus, Lavazza, Leitner, Magnat, Paqualotto, Petronas, Philip Morris, Primatist, Schaefer, Snaidero, The Bridge, The Related Group, Uffix, Unilever and other international leaders.