Diane von Furstenberg Announces New Boutique Location at ION Orchard

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Diane von Furstenberg is pleased to announce the grand opening of the new DVF Boutique location in Singapore’s prestigious ION Orchard shopping mall at Shop #03-01.

“I am so excited to bring my new DVF store concept to the fabulous center of fashion, the ION Orchard!” says von Furstenberg.

The 1,400 square foot shop is the latest adaptation of the new DVF store design concept. Inspired by the brand’s core equities, the interior evokes a playful sophistication and modern femininity that is effortless, sexy and on-the-go. Iconic graphic patterns contrast a white, gallery-like interior, with printed art and canvas wall coverings in black steel frames lining the walls throughout. A lip-shaped sofa and luscious fitting room drapery in DVF pink create spaces that celebrate and empower the DVF woman.

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The shop offers the full collection of Diane von Furstenberg ready-to-wear, and a broad selection of accessories including handbags, shoes, belts, scarves, jewelry and eyewear. It also features a dedicated wrap shop, which offers the full range of wrap dresses, gowns and jumpsuits in DVF’s most iconic prints.

“ION Orchard is excited to welcome Diane von Furstenberg and her new flagship boutique to the mall. DVF opened its first Singapore flagship store at ION Orchard in 2009. Diane von Furstenberg’s trendy yet classic designs are sought after by ION Orchard’s sophisticated and well-travelled shoppers, and I look forward to our continued partnership.” Added Chris Chong, CEO, ION Orchard.

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DVF Boutique Shop #03-01, ION Orchard

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