Mondelez Singapore recently announced the launch of its new premium chocolate offering – CADBURY GLOW. Leveraging its global expertise in chocolate research and breakthrough innovation capabilities, the established chocolatier now looks to raise the bar for the premium chocolate category with its latest offering that makes its debut in Singapore.
The launch introduces a breakthrough concept of premium gifting for discerning consumers, inspiring them to treasure previous memories with their loved ones and make the moment glow.
Choosing Fly Entertainment Artiste George Young as an influencer for his approachable boyish charm is a natural choice. His views on gifting stems affectionately from his family and close friends who stood by him while he chose to switch career from a qualified lawyer to acting. What finally prompted him to change course was the desire that was burning within him and he realized that he needed to do it now or never. ‘My family and close friends knew I studied acting before, even though my departure seemed sudden to my friends at the law firm, I know I had to get out of it.’ He said with a hint of a warm glow of a smile. With the assurance of his parents and the honesty of his close friends, George has launched his acting career in BBC, followed with an international debut in 2010. This festive season creates the perfect opportunity as George shows his gratitude and appreciation to both family and friends back home in the UK.
It is no wonder Cadbury Glow’s unique packaging aims to bring back the ‘forgotten joy of seeing loved ones smile from receiving a thoughtful gift’. The unique design and packaging of the chocolate pralines placed in a beautiful purple and gold chest makes it a truly befitting gift for loved ones.
Ben Summons, Category Director, Chocolate Southeast Asia, Mondelez International, added that ‘Cadbury Glow brings the class back to gifting. Choosing Singapore as the first South East Asian market for its launch is a wise choice being the lead market in the region’.
An ideal expression of love and warmth to create glow moments for the special individuals, Cadbury Glow makes a thoughtful gift to bring joy to someone’s day, especially during this festive season. #GlowMoment