Martell Celebrates Tricentenary Year At World Gourmet Summit 2015



Martell 300 Logo

Martell, the oldest of the great cognac houses, partners with Singapore’s most prestigious gastronomy festival, World Gourmet Summit, to celebrate its 300th anniversary (1715 – 2015) with the art of gastronomy. Since the founding of the House at the height of the French Art de Vivre period in 1715 by Jean Martell, elegance, complexity and balance have been the enduring hallmark of Martell cognacs. As the Official Cognac of World Gourmet Summit 2015, Martell gives expression to its long association with gastronomy, the exquisite tasting notes of its cognacs and its legendary perfection in craftsmanship.

STARS Celebration-Paul Bocuse

Bringing to life the multi-sensorial gastronomy experience that characterises each Martell gastronomy dinner, the House of Martell and the World Gourmet Summit are proud to present A STARS Celebration – Four Hands Dinner featuring Christophe Muller (representing Paul Bocuse) & Julien Royer – SG50 Singapore 50th Anniversary – Paul Bocuse 50 years of Michelin Star – Martell 300 years.

It is the ultimate celebration of French Art de Vivre through the cuisine created by three Michelin-starred chef, Christophe Muller from the renowned L’Auberge du Pont de Collonges of Paul Bocuse Group and Singapore-based Chef Julien Royer, Chef de Cuisine of JAAN at Swissôtel The Stamford. The dinner will take place on 24 April at JAAN, Swissotel The Stamford. Taking guests on a gastronomic journey of Asian flavours is The Martell Pure Gourmet Tasting Dinner featuring Susur Lee & Ken Ling, showcasing the natural pairing between Chinese cuisine and Martell cognacs. Martell’s Pure Gourmet Signature is a gastronomy approach that is inspired by Martell’s creation of its cognacs. An ingredient-led cuisine, Martell Pure Gourmet focuses on three pure ingredients from the most renowned terroirs.


Ingredients are carefully and skilfully used to enhance the nuances of flavours and textures of each dish, in concert with Martell cognacs. The Martell Pure Gourmet Tasting Dinner featuring Susur Lee & Ken Ling will take place on 25 April at Tong Le Private Dining. These exclusive dinners will be paired with the legendary Martell cognacs including the Limited Edition Martell Cordon Bleu and the Martell XO Exclusive Tricentenaire Edition. To celebrate the landmark 300th anniversary, the House of Martell released the re-edition of a limited edition bottle and blend, Cordon Bleu “A Tribute to Martell’s 300 year anniversary”. For this occasion, Cellar Master Benoît Fil crafted a unique version of the legendary cognac, Martell Cordon Bleu, originally created by Edouard Martell – the tenth descendant of the House’s founder – in 1912. The blend was then rested in barrels crafted from a 300-year old oak tree and eventually presented in the beautiful original packaging, paying homage to Edouard Martell’s legendary creation. Just like the Limited Edition Martell Cordon Bleu, the Martell XO Exclusive Tricentenaire Edition was created as an exceptional blend matured in barrels crafted from a 300-year-old tree.

Martell XO Exclusive Tricentenaire Edition Cover

In celebration of the House’s Tricentenary, the House of Martell introduced a dazzling interpretation of the classic Martell XO decanter housing the limited edition blend. Sitting beside the decanter is the exclusive Martell Tricentenary blend contained in a beautiful 10cl montre, a miniature bottle which distillers traditionally present their samples in.

At the World Gourmet Summit, guests will have the unique opportunity to taste the Limited Edition blends among the Martell range of cognacs. Martell is also the proud presenter of the Martell Asian Restaurant of the Year (Regional), a competition category in the annual Awards of Excellence as part of the World Gourmet Summit. The Martell Asian Restaurant of the Year (Regional) will be presented at the Awards of Excellence ceremony which will take place at the opening reception of World Gourmet Summit 2015 on 14 April.

As part of the World Gourmet Summit Charity Gala Dinner, one Martell XO Exclusive Tricentenaire Edition will be auctioned to raise funds for the Community Chest. “Martell is proud to be the Official Cognac of World Gourmet Summit 2015. The WGS series of gastronomic and artisanal events is a wonderful way for us to present the perfect union of gastronomy, French Art de Vivre and Martell’s rich heritage. Our participation in World Gourmet Summit 2015 is part of a series of events that we are organising in Singapore to celebrate Martell’s 300th anniversary.

Each of these specially conceived events highlights Martell’s close association with gastronomy, tasting and craftsmanship and is a celebration of the values that the House of Martell has held close since its founding in 1715,” says Mr Yann Soenen, Director, Marketing, Pernod Ricard Singapore.



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