Infused with timeless codes of masculine style and elegance, Jason Wu has brought his own perspective to reinvent the Martell VSOP. Leather-like effects in deep black with touches of gold, inspired by the dinner jacket, extend an invitation to enter a sophisticated world in which conviviality and elegance are paramount.
The fashion designer drew his inspiration from his experience in Cognac, France in the House of Martell and from the refinement rooted in its 300 year old heritage that made a strong impression on him. “When I arrived at the Maison Martell, I was impressed by the architecture and the magnificent history which radiates from it. Every little detail, from the furniture to the cellar where the cognacs are maturing, is a source of inspiration”, he says. The visit also highlighted the relationship between his work and Martell’s fundamental precept of “obsession for detail”. Martell VSOP and Jason Wu share common values based on that genuine elegance which comes from inner resources and is in no way superficial. “Elegance is much more an innate sensibility, something that comes from the inside,” commented the charismatic artist. With his sober and sensitive style, he crafted the bottle and presentation box with the greatest attention to detail, while suggesting inner elegance – perfectly matching the cognac contained inside. Jason Wu will also bring his own lifestyle slant to Martell VSOP (fashion, visual art, mixology and music), thereby exploring a fascinating landscape of the senses. He created a tasting ritual with a cocktail he specially invented.
The young designer, who achieved fame with the custom gown worn by America’s First Lady, Michelle Obama, to the inaugural ball in 2009, revealed the partnership with Martell in September during Paris Fashion Week. The Limited Edition was unveiled in November in Shanghai, China.
Charles Armand de Belenet, International Marketing Director for Martell commented, “Jason Wu is the perfect match to convey the elegance platform that Martell VSOP has been developing for several years; it is a powerful property that resonates with our audiences”.
The Limited Edition will be available at Zouk from 30 January 2015 and Altimate and f.Club from 6 February 2015.
A cognac with remarkable balance between its smooth, supple qualities and its body. A golden amber shade to the eye, with a smoothness and acidity on the nose, with lime and liquorice notes. In their wake come candied fruit of quince, raisin and plum. Lastly, aromas of undergrowth in the spring, with the fresh notes of wood and hazelnuts. Finally in the mouth the candied fruit notes linger, developing complexity. A pleasant supple, mellow feel, with a full, round body and a long finish. Martell VSOP can be enjoyed near or on the rocks, as a long drink or in a cocktail.
It is said that this rising star of fashion, born on 27 September 1982, first held a thimble in his hands (given to him to play with by his mother) at the age of 9. The young boy very soon started to draw, and using the thimble created doll’s clothes which he designed as if for the catwalk. The images of actresses and influential women paraded through his imagination, all wearing his designs! As soon as he was old enough, he pursued his dream by studying abroad. He left first for Eaglebrook School in Deerfield, Massachusetts, followed by Loomis Chaffee School. He then travelled to France, which he already considered to be the country of art de vivre. He stayed there for a year before crossing the Atlantic again for New York. He settled in the Big Apple for three and a half years, while studying at Parsons, the New School for Design. He worked tirelessly with a firm belief in his own talent and debuted his Ready-to-Wear collection in 2007 asserting his individual style. His collection is sold around the world and he dresses some of the most influential women in the world including First Lady Michelle Obama, Reese Witherspoon, Julianne Moore, Diane Kruger, Kerry Washington, Zhang Ziyi, Shu Pei Qin and Liu Wen, among many others.