Penfolds releases tribute range to honor Max Schubert


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Penfolds has released Max’s, a new range commemorating former Chief Winemaker Max Schubert AM.

Created as a tribute to one of Penfolds greatest legends and debuting in Australia late last year, the new range celebrates this winemaking legend renowned for his innovative spirit, vision and determination together with his immeasurable influence on Penfolds House Style.

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Penfolds Max’s tribute range includes:

  • 2014 Shiraz Cabernet
  • 2014 Shiraz
  • 2014 Cabernet Sauvignon

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Penfolds Max’s showcases wines that are charming in character, polished and carry an evenness and gloss. They are contemporary, expressive and vibrant upon release.  These wines are immediately accessible but not without the assurance of more to come.  Density of flavour without muscular structure is evident.  Approachability is guaranteed with alluring fruit and supple tannin structure.  Appreciation can be upon release.

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As the first Chief Winemaker at Penfolds (from 1948 – 1975), Max would go on to become one of the most important Australian winemaking figures of the twentieth century. First joining the winery in 1931, Max learnt his craft by working with some of the most experienced experts and winemakers of the time. Whilst he never formally studied oenology, his practical experience, natural inquisitiveness and team leadership led to remarkable innovations in winemaking, many of which influenced the Australian wine industry as a whole.

In his lifetime Max received many awards, including Member of the Order of Australia (AM) and the inaugural Maurice O’Shea Award for his contribution to the Australian wine industry. He was also named 1988 Man of the Year by the UK’s Decanter Magazine.

@penfolds #wines #Adelaide

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