Perrier-Jouët Announced as Official Champagne of National Gallery Singapore

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The champagne House Perrier-Jouët, known for its refined craftsmanship and artistry since 1811, partners with National Gallery Singapore as the official champagne of the museum. The collaboration with National Gallery Singapore is an expression of Perrier-Jouët’s long engagement with the visual arts. Sine its beginnings, it has continuously imbued the everyday with art.

The champagne House Perrier-Jouët was strongly influenced by the Art Nouveau movement in the late 19th and early 20th centuries. During this period, art was introduced into daily life, where good workmanship was revived and status of craft was raised, lending beauty to everyday objects. This celebration of the marriage of artistry and craftsmanship continues to echo and be reflected in the aesthetics and style of the House.

Through its collaboration with National Gallery Singapore, Perrier-Jouët, for the first time, embraces modern art in South East Asia, complementing its long support for the visual arts to forge a deeper artistic experience in the region.

“As champagne House of Perrier-Jouët believes in preserving artistic heritage, we are very pleased to collaborate with National Gallery Singapore. Perrier-Jouët’s Maison Belle Epoque in France has the largest private collection of Art Nouveau pieces in Europe. Similarly, the National Gallery Singapore houses a substantial modern Southeast Asian art collection.

Through this collaboration with National Gallery Singapore, Perrier-Jouët extends in Singapore its long support for the visual arts,” says Mr Gaurav Sabharwal, Managing Director, Pernod Ricard Singapore. As the official champagne for National Gallery Singapore, Perrier-Jouët will be featured at Gallery events that bring conviviality together with the appreciation of the modern art of Singapore and the region.

These include late night events and special Perrier-Jouët tasting sessions !

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“We are excited about our collaboration with Perrier-Jouët who shares our passion in the arts. This collaboration offers a great opportunity to explore more art-inspired offerings to broaden the art journey beyond our galleries, which we believe will greatly enhance our visitors’ experience,” said Mr Kola Luu, Director (Business & Corporate Strategic Development Group), National Gallery Singapore. Perrier Jouët’s support of National Gallery Singapore also continues its long tradition of creative partnerships. In 1902, Emile Gallé, a pioneer of the Art Nouveau movement, created a bottle for Perrier-Jouët, starting a tradition for the House to collaborate with artists. These well-crafted bottles are decorated with anemones representing the Art Nouveau Movement.

Ever since, the House Perrier-Jouët has annually partnered with artists and designers to create a unique artwork for Design Miami. For the latest Design Miami 2014, Perrier-Jouët collaborated with artistic duo, Mischer’Traxler. Past artist collaborations include Tord Boontje, Claire Coles, Christofle, Makoto Azuma, Vik Muniz, Miguel Chevalier, Benjamin Graindorge, Noé Duchaufour and Glithero.

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National Gallery Singapore is a new visual arts institution which oversees the largest public collection of modern art of Singapore and Southeast Asia. The Gallery is dedicated to collaborative research, education and exhibitions, highlighting the importance of modern art in Southeast Asia in a global context. The Gallery also provides a unique visitor experience through its art presentations and innovative programming, positioning Singapore as a regional and international hub for the visual arts. Situated in the heart of the Civic District, the National Gallery Singapore has been beautifully restored and transformed from the former Supreme Court and City Hall buildings two important heritage buildings of Singapore’s nationhood – into an exciting new visual arts venue.

Opening on 24 November 2015, the Gallery will be a leading civic and cultural destination established for the enrichment, enjoyment and engagement of Singapore residents and visitors from all over the world. Information on the National Gallery is available at www.nationalgallery.sg.

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Photo credits : www.facebook.com/champagne.PerrierJouet

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