(Singapore) The upward trend continued in 2017 with the delivery of around 246,000 vehicles by Porsche AG to customers worldwide in the last year. With this figure, the Stuttgart-based sports car manufacturer exceeded the record set in 2016 by another four per cent. A significant boost came from approximately 28,000 deliveries of the new Panamera; an increase of 83 per cent compared to the previous year.
“The hybrid models of the new Panamera in particular are very well received by customers, validating our product strategy. The Turbo S E-Hybrid, as the top model in the line, is a clear embodiment of performance and efficiency. It sets new benchmarks in its class”, says Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG. Von Platen also has an optimistic outlook for 2018: “With our product range and the strong sales regions of Europe, America and Asia, we are well positioned.”
In addition to the Panamera, the 718 models have also significantly exceeded the previous year’s figures. Around 25,000 of the mid-engine sports cars were delivered, marking an increase of six per cent. The fascination with the 911 also lives on: In 2017, more than 32,000 vehicles were once again handed over to customers worldwide. The Macan is the best-selling Porsche and maintains the high figures from the prior year with more than 97,000 vehicles delivered (+2 per cent).
In Singapore, Porsche achieved very positive results in 2017, further positioning the brand as an exclusive sports car manufacturer, highlighting that demand and appreciation for Porsche continues to grow.
“We had an exceptional 2017 and I am delighted to share that in Singapore, we achieved record sales of over 600 cars. Our success is credited to numerous factors, including the launch of the new Panamera in April last year,” said Dr. Henrik Dreier, General Manager – Singapore, Porsche Asia Pacific. “Heading into 2018, our range is expanding to become more diverse and versatile. At last week’s Singapore Motorshow 2018, we launched the new Panamera Sport Turismo and showcased for the first time in Singapore the Porsche 911 GT3. We look forward to an even more successful 2018,” he added.
China remains the largest single market for Porsche: With more than 71,000 vehicles delivered, the previous year’s figure was exceeded by ten per cent. The figures for the USA (+2 per cent) and Europe (+2 per cent) continue to build on the success of previous years. With around 28,300 deliveries, the home market of Germany lies just short of the figure for 2016. “In 2018, the new Cayenne is being launched in the key sales regions that are the USA and China – this promises further growth”, von Platen continues. “Nonetheless, the exclusivity of the brand will continue be our top priority in future.” The aim for 2018 is to stabilise figures at the high levels achieved in 2017.
|PORSCHE AG |
|Asia-Pacific, Africa |
and Middle East
About Porsche Asia Pacific Pte Ltd
Porsche Asia Pacific Pte Ltd, a subsidiary of Dr. Ing. h.c. F. Porsche AG, commenced operations on 1 October 2001 and currently oversees 12 countries from its headquarters in Singapore. Offering support to its importers and dealers in After Sales, Business Development, Marketing, Public Relations and Sales, Porsche Asia Pacific manages the following countries in the region: Brunei, Cambodia, French Polynesia, Indonesia, Malaysia, Mongolia, New Caledonia, the Philippines, Singapore, Sri Lanka, Thailand and Vietnam. On February 2017, it was announced that Porsche AG will form a new subsidiary in Taiwan, Porsche Taiwan Ltd, by forming a joint-venture with its long-time business partner, Universal Motor Traders (UMT). Porsche Taiwan Ltd is expected to be inaugurated in 2018.
About Stuttgart Auto Pte Ltd (Eurokars Group)
Stuttgart Auto has been the sole dealer for the Porsche brand in Singapore since 1985. With more than 30 years of market representation, Stuttgart Auto is a well-established motoring entity, having grown over the years from a niche sports car distributor to a full-fledged sports and luxury automobile dealership. Stuttgart Auto was founded by respected entrepreneur Mr Karsono Kwee, who is the Executive Chairman of the company. He is driven by a genuine passion for motorcars and has turned the company into a well-diversified and leading customer-oriented dealer of premium automobile brands in the region. Eurokars Group is synonymous with premium and luxury automotive brands in Singapore and Indonesia. As the largest privately-held car dealership in Singapore, the Group has enjoyed significant growth, with every brand under its care boasting an unblemished track record, each with its own unique branding and positioning.