Potato Head Folk is bringing an exciting new concept to its Three Buns dining experience in Singapore with the launch of an exclusive clothing line, designed by iconic Japanese streetwear fashion label, Neighborhood. This is the first time Neighborhood has collaborated with a hospitality operator, following previous partnerships with the likes of Adidas, Converse, John Mayer and Coca Cola.
To mark its launch, Potato Head Folk will house a month-long pop-up store for fans to purchase items from the Three Buns x Neighborhood range. Situated on the first floor at the entrance to Three Buns, the pop-up store will capture the true essence of being in a real Neighborhood outlet with stylish furnishings and Neighborhood incense.
Established in 1994 by motorcycle enthusiast Shinsuke Takizawa, Neighborhood is known for its motorcycle and streetwear culture and has evolved into a trend setting brand known for its high quality and sophistication on the streets of Japan and over the world. The Three Buns x Neighborhood collection is inspired by the tropical feel of Southeast Asia, while in keeping with Neighborhood’s motorcycle edge. The full range of merchandise includes t-shirts, an apron, shorts, shirt, jacket and hat.
“Neighborhood is a popular label in this region and we are excited to see how Takizawa’ mixes streetwear with PTT Family’s signature playful and tropical style,” said Earn Chen, Creative Director, Potato Head Folk, PTT Family. “Southeast Asia is a fashion-conscious region and we are bringing Potato Head Folk fans an opportunity to engage their style with us. We want customer’s Three Buns experience to extend beyond their burger and cocktail and the pop-up store allows them to leave with something personal to continue their experience.”
To pay homage to the Three Buns x Neighborhood collaboration, Potato Head Folk has created two tequila-based cocktails affectionately named as ‘Neighborhood Shake’ and ‘Barrio Cooler’ as well as the ‘Neighborhood’ burger – a Mexican themed burger consisting of a beef patty, topped with triple jalapeño cheese, deconstructed tomato salsa, pickled chili, and a mole mayonnaise made from cocoa, roasted almonds, coriander seeds, chili and raisins – all sandwiched between a cornmeal brioche bun.
Adam Penney, Executive Chef said, “The idea for a Mexican themed ‘Neighborhood’ burger came from Takizawa’s well-known love for Mexican cuisine, as well as the desire to create the ultimate Mexican burger for Three Buns. It is the perfect addition to our menu as we launch this exciting collaboration.”
The pop-up store will run for a month long period from Saturday August 22nd, but merchandise will still be available for purchase from Three Buns restaurant until the end of November.
Potato Head Folk Singapore is located at 36 Keong Saik Rd, Singapore 08914