Since it opened its doors in 1887, Raffles Hotel Singapore has been the epitome of romance in the Far East – a seductive blend of luxury, history and colonial memories.
During the golden age of travel that propelled Raffles Singapore to its legendary status, postcards were the social media of choice.
As part of Raffles Singapore’s 130th anniversary celebrations, the hotel will continue its century old tradition of being part of the lives of our guests and the community, with a special project titled “Raffles Inspires – A Secret Postcard Sale” to celebrate the romance of writing postcards in June 2017. This project will showcase a series of postcards designed by distinguished guests of Raffles Singapore whose identities will be kept a secret until the postcard sale that will take place until the 18th June 2017 at Raffles Hotel Arcade in a pop-up shop, designed by Singapore’s creative curator, Daniel Boey.
The identities of the designers will be unveiled progressively throughout the sale. A limited print run of 130 pieces will be commissioned for each postcard design, which will be sold at S$10 each. All proceeds will be donated to Autism Association (Singapore), a non-profit organisation dedicated to supporting individuals with autism and helping them to lead meaningful and quality lives in society. Simon Hirst, General Manager, Raffles Hotel Singapore, said, “130 years is an incredible milestone for Raffles Singapore. Now that the restoration programme has begun, we wish to capture our guests’ special memories of the hotel through postcards – a fitting visual medium that will depict what Raffles Singapore means to our esteemed guests and the local community.”
“Autism Association (Singapore) is happy to be the beneficiary of Raffles Hotel Singapore’s efforts and commitment in building better inclusive communities for individuals with autism. The funds raised will make it possible for us to continue serving some of the clients and their families in need at the Eden Centre for Adults (Hougang and Clementi). The project will also go a long way in raising the awareness for autism and the need for increased support – especially in the area of services for adults,” said Paula Teo, Senior Manager, Programmes and Services of Autism Association (Singapore).
In addition to charity, “Raffles Inspires – A Secret Postcard Sale” also aims to inspire the future generation of Singapore. Students at the School of Design and Media of the Institute of Technical Education (ITE) College Central will be part of a postcard design competition, where the winning postcard design will be produced as part of a charity sale. The winners of the design competition will be announced at a prize-giving ceremony at ITE College Central.
Since February 2017, Raffles Hotel Singapore has embarked on a careful and sensitive restoration which will be carried out in three phases. Phase One began on 13th February 2017 and areas that are now closed for restoration includes the Long Bar, Long Bar Steakhouse, Raffles Courtyard, Ah Teng’s Bakery, the retail arcade and banqueting facilities. The Singapore Sling experience is currently being served at the hotel’s Bar & Billiard Room. The other areas of the property continue to operate as normal. Phase Two will commence on 13th August 2017 which will involve restoration works on some of the hotel suites. During Phase Two, Raffles Gift Shop and 24-hour In-suite dining continue to be available. All dining experiences, including Singapore Sling, will be served at Bar & Billiard Room. Phase Three will start end of 2017 where the hotel will be fully closed.
A grand reopening is planned for middle of 2018.
The restoration of Raffles Hotel Singapore is designed to ensure that we retain what is so special about Raffles – the ambiance, the service, the charm and the heritage of the hotel. It is also designed for Raffles Singapore to stay relevant and distinctive by moving with the times and with its guests while adapting to the changing needs of the well-travelled and Singapore’s community.