In the season marking its 25th anniversary, Sacoor Brothers is using Portugal as a backdrop to highlight its Autumn/Winter 2015/2016 collections, allying contemporary design with its classic essence. This is a journey back to its roots, returning to where it all began. It starts in several parts of the capital and transports you on trips where you can admire the horizon and celebrate family life in a luxurious environment.
To represent the Men’s collection, Sacoor Brothers has chosen two Portuguese men who are internationally recognised: the acclaimed actor, Joaquim de Almeida, with his rugged face, and footballer, Cristiano Ronaldo, who is back with the Sacoor Brothers family for his second collection. These two ambassadors will portray the contemporary spirit with a timeless classic base, which has become the company’s trademark over the last 25 years in the nine countries where Sacoor Brothers is present.
For the upcoming season, the Sacoor Brothers collection in the classic menswear line combines the finest materials with a wealth of detailing to create classic items with redefined silhouettes and modern fits. Of note are the suits, in a variety of patterns – from false plain, herringbone and check – and with double-breasted jackets, reminiscent of the skills of haute couture honed over time.
The more casual menswear line, on the other hand, opens the doors to a new, luxurious universe, where a diversity of textures and overlaps reigns, with “warm”, comfortable coordinates without compromising sophistication. Subtly deconstructed, the models show off a natural distinct elegance, the highlights being the jacquard knitwear with a vintage look, parkas and quilted jackets, plain leather or suede jackets and blazers with barchetta pockets.
For women, Sacoor Brothers has focused on a classic line, with suits that feature up-to-theminute cuts – with and without lapels – using a mix of the finest materials, including leather. There is also a Fantasy line, with items that complement each other to give more sophisticated, cosmopolitan looks, featuring pleats; as well as dresses and blouses with a romantic look and colourful patterns.
Sacoor Brothers is also presenting a line for Kids, with a large number of more casual options, maintaining the originality, design and characteristic details of the adult collection, but with several exclusive items featuring “fun” details, such as patchwork sweatshirts and polo dresses. In the season where it celebrates 25 years of history, Sacoor Brothers thus reaffirms its highend aesthetics, faithful to tailoring rules but with an avant-garde touch. This dialogue between tradition and the contemporary is also visible in the background of the campaign, which invites you to travel along the cosmopolitan Portuguese lines where the label was born, but reflecting the values of the global world it is now part of.
Sacoor Brothers is a well-known international label, based in Portugal. It is the result of the dream of four brothers committed to adding elegance, quality and style to the fashion world.
Since the early 1990s, when they opened their first boutique in Lisbon, Sacoor Brothers has continued to expand. It is now synonymous with a cosmopolitan label, with shops in the United Kingdom, Belgium, Malaysia, the United Arab Emirates, Kuwait, Qatar, Bahrain and Singapore.
In existence for 25 years, Sacoor Brothers has grown by defining trends and innovating services and products, setting itself apart by offering excellent tailor-made solutions – a characteristic common to each one of its shops all over the world. The brand is a favourite with celebrities and has dressed well-known personalities from the world of fashion, sports, cinema and television, like the famous Hollywood actors Rob Lowe, William Baldwin, Patrick Dempsey, Irina Shayk and most recently Cristiano Ronaldo himself.
With a personality that consumers identify with, the label, with collections for women, men and boys – including footwear and accessories – represents sophistication and has a distinctive code that has made it a premium, across-the board brand.