Samsonite Supports Local Arts with Artist Collaboration and Regional Design Competition

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Samsonite, in support of the local arts, has collaborated with Singaporean artist, award-winning filmmaker and Asiatainment artiste, Edmund Chen, to create a limited edition luggage collection entitled “Cherish”.

The four pieces of artwork featured on the collection are parts of Chen’s 600 metre long masterpiece, which was a Guinness World Record set in 2013 for the Longest Drawing by an Individual. Inspired by the changing of the seasons, Chen’s artwork embodies his vision of how people around the world must embrace life and the experiences that life brings through the seasons.

Summer                                                        Winter

The artwork is interwoven into the CURV® material of Samsonite’s signature Cosmolite collection, allowing the artwork to be resistant to possible scratches caused by airport handlers.

100 limited pieces of Spring will be available in two sizes from June 2015 at selected Samsonite boutiques. Additionally, five exclusive sets of the “Cherish” collection, comprising Spring, Summer, Fall, and Winter, will be sold with all proceeds going towards the Ang Mo Kio – Thye Hua Guan Hospital.

The “Cherish” collection will be available at the following Samsonite outlets from June 2015 onwards: ION Orchard, Marina Square, Mandarin Gallery, VivoCity, Changi Airport Terminal 2 Transit and Changi Airport Terminal 3 Transit.

From 16 March to 30 April, aspiring artists and residents of Hong Kong, China, Taiwan, Korea, Japan, India, Singapore, and Australia can take part in the Be A Samsonite Designer Contest by submitting designs inspired by their personal reflections of their home country.

The contest will see one winner from each participating country, and he or she will be eligible to receive cash and product prizes worth up to USD5,000, and a Cosmolite luggage personalised with their design. The Grand Prize winner is selected from the pool of country winners and eligible for a round trip ticket to Europe for two worth up to USD20,000 in addition to having their winning design produced as a limited edition suitcase.

Fans and supporters can also log on to the website to vote for their favourite design and stand a chance to win a Cosmolite luggage.

For more information, log on to www.samsonitedesigner.com.sg (live from 16 March 2015)

SQ

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