Singapore JewelFest, Asia’s Most Elegantly Curated Customer Festival, Announces Dates for its 14th Year

0

JFest-Yoko London_Raw-Luxe_Twilight 074364NK 0318PF

Singapore JewelFest (SJF), Asia’s only curated exhibition of magnificent gems and stunning jewellery designs, returns for the 14th year from 7th to 16th of October.

From exceptionally rare gems to the latest fashion couture masterpieces, the organisers of the 10-day festival have created a bevy of interactive events for VIP guests to gain insights into the high value investable gems, the art of craftsmanship and jewellery design and fashion of jewels.

High Octane Dazzle and Glamour Returns to the Jewel Pavilion

This year, SJF goes beyond rare gems and investable jewels of high value to create an awareness and appreciation of fine jewellery playing a dazzling role in fashion, beauty and styling.

The festival kicks-off with a private curtain-raiser on Thursday, 6th October with an unprecedented showcase of BALMAIN HAIR COUTURE styled with rare gems and jewels by Singapore’s renowned coiffeur, Vinn Wong of Action Hair Salon. With the theme “GLORY”, this is the first time that SJF showcases the versatility of fine jewels that can be transformed into beautiful headwear.

The festival officially opens to the public on 7th October with Asia’s fast emerging designer label, FIZIWOO. With multiple fashion awards under their belt, the talented fashion designer duo from Malaysia, Mohd Hafizi Radzi Woo and Izree Kai Haffiz, will be premiering FIZIWOO’s latest Haute couture line showcasing impeccable artistry and craft in fashion paired with million-dollar and investable jewels.

In celebration of the 50th year of diplomacy between Japan and Singapore, SJF has partnered with IKEBANA SOCIETY INTERNATIONAL to showcase the traditional Japanese art of flower arrangement through masterpieces inspired by works of artistry, craft and innovation from jewellers and designers of these two countries. The floral creations will be displayed at the festival from 6th to 11th October.

What happens when high street fashion meets luxury? On 14th October, SJF in collaboration with high-street fashion label, G-STAR RAW will manifest “Raw-Luxe” in fashion – to be among the first in fine jewellery world in juxtaposing super blings with high-street fashionwear.

The finale runway show for SJF16 will be held on 15th October featuring Singapore’s most celebrated designer, THOMAS WEE, who will be creating an exclusive couture collection ofcreating an exclusive couture collection of his signature strong and structured style for the SJF to be presented with powerful jewel statement pieces.

JFest-Mouawad_Poseidons Power Ring

Growth in 2015 and Confidence in Singapore Shoppers

In 2015, the festival organisers have reported over 27,000 visitors to their Jewel Pavilion over ten days and SGD15 million in sales.

They have reported a steady growth of new jewellers and the renewed confidence amongst existing partners. According to Angela Loh, Festival Director, the number of international designers taking up booths at JewelFest has grown by 50% since 2010. Overseas designers and jewellers will represent a staggering 80% of the brands at the Jewel Pavilion this year.

This, says Angela, is a reflection of the continued confidence in Singapore JewelFest presenting the right content to attract and engage jewellery lovers and shoppers in Singapore and the region.

“We don’t want to ignore that early 2016 has shown slow spending on luxury items. However, our jewellers have faith in the spending power in the Southeast Asian market and shoppers. We have a renewal rate of over 60% and we are thrilled to receive this tremendous support from our partners – both local and overseas,” said Angela.

Responding to “Consumer Sentiments’’

Despite the confidence, the festival organizers have worked with participating jewellery brands and designers to ensure that price accessible pieces make up a significant percentage of the jewellery for shoppers. “We ensure that our jewellers bring in pieces that offer great value.

Our shoppers should be able to pick up beautifully crafted jewellery with quality gems at a reasonable price. Given the not so vibrant economic climate, we want to encourage sales by being realistic about price point but not compromising on quality. Quality, craftsmanship and great value for money are our festival’s DNA.”

The Connoisseur Series to Educate on Investable Gems

The festival over the years has firmly positioned itself as one of the few in the region that has the ability to attract jewellers with million dollar and investable jewels. These investment pieces for the collectors will remain an attraction in SJF16.

GÜEBLIN, a leading international gemological laboratory and academy will be revealing the top ten rare gemstones in the world that have seen hikes in their value over the last decade.

SJF working in collaboration with GÜBELIN will present The Connoisseur Series by invitation only showcase on 10th October to provide insights into these rare gems.

An impressive 13.73-carat Afghan Emerald (valued at USD 1.3 million) from Caratell (Singapore) and an extremely rare and notable 4.90-carat Fancy Intense Green heart-shaped diamond ring (valued at USD 2.7 million) from Vihari (Singapore) are amongst some of the million dollar pieces to be showcased at SJF16. More will be unveiled closer to the festival period.

JFest-GIA_Monograph_MonarchMirabella FINAL-2

Share.

About Author

Comments are closed.