Southern Sun Abu Dhabi Feeds the UAE’s Appetite for Eating Out with Launch of ‘Flavours’ Loyalty Programme

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Dubai, UAE – (Press Release) –  As the F&B market in the UAE continues to go from strength to strength, the country’s success in establishing a vibrant culinary culture is attributable in part to its residents’ love of eating out – 11 times a week on average*. With top industry experts predicting that this year dining trends in the MENA region will be defined by a desire for consistent, focussed restaurant concepts, offering added value for guests, Southern Sun Abu Dhabi has launched the ‘Flavours’ Dining Loyalty Programme to meet this rising demand for rewarding F&B experiences.

Consisting of three appetizing categories, the Flavours Loyalty Programme** is a tiered membership open to all, beginning with registration as a ‘Honey’ cardholder. Members can upgrade to ‘Saffron’ after accumulating 1500 points and to the premium ‘Caviar’ category with another 2500 points.

“In a nation of food lovers, it is important to appeal to the appetite,” said Pierre Delfau, General Manager, Southern Sun Abu Dhabi. “Since launching last year, our restaurants have become popular dining destinations in the capital. We know that people in the UAE love to eat out regularly and are willing to be experimental with their culinary choices. However, we have identified that guests tend to privilege the quality of their restaurant experience over the thrill of the new and return to our dining venues because of the balance we strike between diverse menus and warm, welcoming hospitality. Our ‘Flavours’ programme is designed to reward these customers, making their favourite hobby of dining out that little bit sweeter.”

With a line-up of five eclectic outlets in its F&B portfolio – including award-winning steakhouse The Foundry and Kahraman, the hotel’s Middle Eastern restaurant whose kitchen is home to the ‘Best Arabic Chef’ award winner at the regional Emirates Salon Culinaire at Gulfood 2015 – the launch of the loyalty programme comes at a time when Abu Dhabi is firmly establishing its position as the region’s newest food capital.

Members can look forward to collecting additional points when enjoying Southern Sun Abu Dhabi’s special culinary activities running throughout the year, including The Foundry’s Steak & Jazz Brunch, which has earned a reputation as a top Friday afternoon destination for food lovers in the UAE, and Sushi Classes at Kahraman. Guests can enjoy double points at Ladies Night every Tuesday at Balcon Lounge & Terrace and when enjoying Afternoon High Tea at Filaments lobby lounge.

Caviar cardholders will have the luxury of priority booking, exclusive invitation to events, early bird offers and complimentary cake, bubbly or soft drinks on their birthdays. Saffron cardholders will also have the convenience of priority booking, and a complimentary cake and house grapes or soft beverages on their birthdays. Honey cardholders will be offered a complimentary cake on their birthdays. Points can also be exchanged for accommodation privileges which must include a Thursday, Friday or Saturday night.***

As part of the programme, Caviar cardholders will collect 2 reward points, Saffron card holders will receive 1.5 reward points and Honey cardholders will accumulate 1 reward point for every AED 10 spent at any of the hotel’s five dining venues.

Guests can sign up for the Flavours Loyalty Programme at the hotel or online through Southern Sun Abu Dhabi’s website at www.southernsunabudhabi.com. Registration is free of charge.

About Southern Sun Abu Dhabi

Offering breath-taking views of the Corniche and the capital’s skyline, Southern Sun Abu Dhabi is the latest addition to the Tsogo Sun hotel portfolio, bringing deluxe hospitality to a prime location in Abu Dhabi’s business district. The hotel’s 353 rooms offer every comfort and amenity required for a successful business trip or holiday, along with superb leisure facilities including a reflection pond, roof-top gym and buzzing dining destinations, all accompanied with the warm and welcoming service synonymous with Southern Sun.

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