Global leading travel retailer, The Shilla Duty Free, marks a historical milestone today, with the official launch of its 19 Cosmetics and Perfumes stores across the Singapore Changi Airport’s three terminals. Here in Singapore to participate in the launch festivities were Korean pop stars, TVXQ, and Chinese Actress, Model, Angelababy, the stores’ official ambassadors.
With 182 Cosmetics and Perfume brands, The Shilla Duty Free boasts the largest collective beauty offering in Singapore with attractive prices up to 40% more affordable than in the city. Retailing over 80 brands that are exclusive to The Shilla Duty Free at Singapore Changi Airport, 26 of which are brands new to the Singapore market, the stores also features popular international brands such as Jo Malone, Giorgio Armani cosmetics, NARS, Burberry cosmetics, Makeup Forever, Clarisonic and Fresh. Earlier in January, through its partnership with SK-II, The Shilla Duty Free Singapore had also launched the world’s first new SK-II AurActivator Complete Correction Cream at its Terminal 1 store, supporting its mission to deliver the best in beauty products to its consumers.
With the undeniable influence of the Korean wave and growing demand for these beauty products amongst Asian travelers, The Shilla Duty Free Changi Airport stores also introduce the widest variety of skincare and cosmetics brands from its homeland, setting up the world’s first K-Cosmetics hub outside of South Korea. Shoppers can now look forward to a range of over 35 Korean cosmetic products, including popular brands such as Sulwhasoo, Whoo, Laneige, Hera, It’s skin.
The highly popular Korean brand Whoo is exclusively available at Singapore Changi Airport. Airport patrons who are not travelling would now also be able to purchase products from its new flagship store at the Terminal 1 Departure Check-In Hall.
“The grand launch of Cosmetics and Perfumes stores at Changi Airport marks a significant milestone for The Shilla Duty Free. In collaboration with our brand partners and Changi Airport Group, our vision is not only to enhance the diversity in brand assortment, but also offer new innovative travel retail concept to customers visiting Changi. As an international hub for travelers, Singapore is the perfect location to create a beauty epicentre for the region, and we are confident that our expansive offering will be warmly welcomed,” commented Mr. Jason Cha, Senior Executive Vice-President, The Head of The Shilla Duty Free.
“At Changi Airport, world-class retail offerings are an integral part of our award-winning airport experience. With the arrival of The Shilla Duty Free at Changi Airport, we have strengthened our retail value proposition for both Singaporean shoppers as well as international travellers. Changi Airport now offers the largest collective offering of beauty products in the country, and the world’s first K-Cosmetics hub outside of South Korea – at the most competitive prices compared to downtown Singapore and regional airports. The suite of newly revamped beauty stores by The Shilla Duty Free positions Changi as the best location in Singapore and the region to shop for beauty products,” said Ms. Ivy Wong, Senior Vice President, Airside Concessions of Changi Airport Group.
As part of the Grand Launch event, The Shilla Duty Free Ambassadors, TVXQ and Angelababy held at an exclusive fan engagement event at the Terminal 3 Departure Hall. Participating fans were given the opportunity to meet their stars up close and receive exclusive The Shilla Duty Free giveaways.
The Shilla Duty Free Singapore’s stores are specially designed to provide customers with the best beauty shopping experience at a duty free store. Embracing a hierarchical in-store layout, major cosmetic brands are given larger areas at the back of the store, allowing customers to easily identify their favourite brands and browse the latest products and promotions along the way. Beauty and luxury go hand-in-hand as these brands are set-up as mini themed shop-in-shops, creating a visually appealing pathway for consumers to walk through the world’s renowned beauty brands’ ‘mini-boutiques’ in one store.
The Shilla Duty Free iconic beauty duplex store at Terminal 3, a first for Singapore Changi Airport, is due to be completed in June 2015. The mezzanine level will house a Dior Makeup Flagship store, a beauty Café, and an SK-II Pitera Spa that is guaranteed to soothe the senses of every traveller.
The Shilla Duty Free Singapore is open across all terminals at Singapore Changi Airport at the following timings:
Departure Check-in Hall (Public Area): 7:00 am – 11:00 pm
Departure Transit Lounge (Transit Area): 24 hours
Arrival Hall: 7:00 am – 1:00 am
For more information, please visit http://sg.shilladutyfree.com/
Photocredits : The Shilla Duty Free