Maison Mumm has a rich history of innovation both in the creation of its first class champagne and by partnering with pioneers that dare to push the limits in the quest for excellence and victory. In continuing with this illustrious tradition, Mumm had introduced its latest innovation, the connected Magnum.
The Mumm connected Magnum is inspired by the thrill and emotion of the world’s most recognised moment of celebration, the Formula One® podium moment, which Mumm has been at the heart of since 2000. The moment the cork is popped from the connected Magnum it will activate an interactive sound and visual spectacle unlike any other. The bottle’s striking platinum veneer, a visual masterpiece designed by world-renowned DJ and music producer David Guetta, will complement this experience.
For the launch in Singapore, Mumm had presented Spark, Ignite Celebration at TRACE and invited local partygoers to a whole new experience. The innovative audio-visual atmosphere that TRACE offers matches the revolutionary technology that drives the Mumm connected Magnum, fully immersing partygoers in the Mumm connected experience.
“We are excited to launch the Mumm connected Magnum in Singapore and bring a new and unique party experience to partygoers here. Together with TRACE, which also works with innovative audio and visual technology, the parties will truly be an unforgettable experience not to be missed,” says Ms Kyung Min, Marketing Director, Pernod Ricard Singapore.
In addition to designing the connected Magnum bottle, David Guetta has also worked closely with Mumm to bring their signature avant-garde style to a new music video for his new single, Bang My Head, available on this link: mumm.co/davidguetta-bmh
Since 1827, the House of G.H.MUMM has been shaped by entrepreneurial and visionary spirit of inspirational individuals, from the founding fathers to the current directors and cellar master. The history of the House is an adventure driven by the passion and courage of its founders. Exploring and travelling the world in pursuit of excellence, they shared a passion for discovery and extraordinary experiences.
In 1852, Georges Hermann de Mumm, son of one of the founders, took control of the champagne House, renaming it G.H.MUMM & Co. On 16 November 1876, he registered the “Cordon Rouge” name with the legal authorities in Reims, a name now synonymous with the House’s reputation for excellence. In 2005, the House of G.H.MUMM became part of the French group Pernod Ricard.
G.H.MUMM’s entire philosophy can be summed up in Georges Hermann de Mumm’s famous maxim, “Only the best”. With nearly eight million bottles sold worldwide each year, G.H.MUMM today ranks as the third-largest champagne producer in the world. The House of G.H.MUMM offers champagnes with a sense of tradition and the range includes Cordon Rouge, Rosé, Grand Cru, Millésimé 2006, Blanc de Blancs and Cuvée R. Lalou.
@GHMUMM #DareWinCelebrate #mumm