Confidence with the Lovemarque Diamond


Premier jeweller Love & Co. is pleased to announce that they are the Asia’s first retailer to partner with the International Institute of Diamond Grading and Research (IIDGR); a De Beers group company, to launch the new Lovemarque Diamond which strengthens its offerings in the wedding engagement category.

A new standard of diamond grading which goes beyond the traditional 4Cs of Cut, Clarity, Colour and Carat to bring the fifth C – Confidence, each Lovemarque Diamond bears the inscription of the Love & Co. exclusive Rose Hallmark and IIDGR’s unique ID number. The inscriptions are completely invisible to the naked eye, made possible with IIDGR’s proprietary inscription technology.

Part of the world’s leading diamond company and combining 120 years of diamond industry experience with the innovative technology solutions developed in-house at De Beers, IIDGR has a rich heritage and provides accurate and consistent assessment services for naturally occurring diamonds in laboratories based in the United Kingdom, India and Belgium. On top of a certificate issued by IIDGR, each diamond will carry the independent approval of the Société Générale de Surveillance which ensures compliance with the most stringent international diamond grading standards.

Each Lovemarque diamond is stringently and responsibly sourced. Cut to perfection by master craftsmen with over a decade of experience, each Lovemarque diamond attains the highest cut grade Excellent by IIDGR and achieves the highest grade – Ultimate for light performance, independently assessed by Sarine Technologies in accordance to four parameters – brilliance, sparkle, fire and light symmetry. Committed to quality and excellence, Love & Co. also conducts rigorous checks of 50 additional parameters to ensure that the stringent standards of the Lovemarque diamond are met.

Jonathan Kendall, President of IIDGR, said, “IIDGR is pleased to be able to partner Love & Co. in our journey to bring confidence to customers with our advanced grading technology and expertise. Backed by a grading report with more than 120 years of De Beers Group’s diamond experience, a consumer can be confident that the diamond is natural, free of treatments and independently assessed.” Mr. Daniel Lim, Executive Director and CEO of Love & Co., added, “We are honoured to be part of the very first retailer diamond grading partnership in Asia and to work alongside the most established diamond company in the world. We believe this partnership will enhance the quality assurance of our Lovemarque diamond collection and provide customers with an additional layer of confidence when they shop with us. This is also a reflection of our strong commitment to deliver product excellence and high quality diamonds to our customers.”

As part of the Lovemarque diamond launch, Love & Co. showcased a 28-carat diamond rough specially imported from Antwerp, Belgium, the most transparent and strictly controlled diamond trade center in the world. Lovemarque Diamonds are responsibly and ethically sourced, adhering to the World Diamond Council Kimberley Process. Only the finest diamond roughs can be cut and polished to become a Lovemarque diamond.

Among the wide array of exquisite Lovemarque diamond jewellery that were showcased during the event, one of the key highlights included a 25.38 ct Lovemarque necklace – the Eternal Voyage, an opulent masterpiece of flawless and the finest craftsmanship.

Made with 459 pieces of diamonds and worth over S$2.7 million, it is inspired by the timeless beauty of a Rose, and an expression of the perfect union between two. Radiating from the centre diamond, a 10.03 ct, E colour, VS1 clarity, triple Excellent Cut Lovemarque diamond, the twirls and curves intersects gracefully to create a remarkable play on the diamonds, representing multiple phases of a romance journey till eternity.

Combining exquisite design in meticulous craftsmanship, this stunning piece exudes finesse and elegance like no other.

The new LVC Journey setting was also unveiled. A sophisticated setting designed with four hearts that represent stages of a love journey – the courtship, the proposal, the wedding and the celebration of anniversaries. Complemented with diamonds by the side, the Lovemarque diamond is elevated to create an extraordinary show of light.



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