Sake Matsuri Singapore 2019 !


Sake breweries started sprouting way back during the Meiji Restoration Era (1868-1912) when the laws that kept brewing limited to temples and shrines were re-written. Later, heavy taxes were imposed and most breweries that survived were owned by wealthy landowners who shipped their leftover rice crop to be brewed into sake. Today, there are around 1200 sake breweries in operation in Japan, many of which are still family-owned. The oldest surviving brewery is almost 900 years old!

The popularity of sake has spiked alongside the worldwide introduction of the aromatic Ginjo style sake. Craft sake has also seen a rise, showing off a range of interesting aromas compared to the more traditional and large breweries. These aromas include peaches, strawberries, bananas and melons. In Singapore, we are seeing a growing number of enthusiasts for Japanese sake as well. Despite the wide variety of sake available here, most of them are only available for trade customers. Consumers have always shown a keen curiosity for this Japanese ‘rice wine’ even though there is a language barrier to understanding information on the labels as well as a lack of readily available knowledge.

Sake Matsuri Singapore is a festival where enthusiasts can celebrate Japanese sake. The idea is to raise the awareness and appreciation for craft sake. This festival will return on 23 March for its Spring edition, and allow consumers the opportunity to taste over 200 sakes, including Spring seasonals and limited releases that will be available for the first time in Singapore.

Hanami, literally translated as “viewing flowers”, is the ancient tradition of appreciating the blooming of cherry blossoms (sakura) and sometimes plum blossoms (ume) in parks and throughout the countryside in Japan. Many people celebrate Spring by having picnics and drinking sake under these sakura trees. In line with the season, there will be a selection of fresh sake (nama sake) available at the upcoming Sake Matsuri Singapore.

Ticket holders will be given Sake Matsuri 2019 glasses (worth $20) to use for sampling and to take home. We’re proud to have the Japan Sake and Shochu Makers Association join us as a partner for Sake Matsuri Singapore.

Masterclass Programme:

Apart from the sake booths, there are a series of Masterclasses lined up:

14:30 – 15:30 Cheese and Sake Pairing

Limited to 20 slots

Conducted by Sake Sommelier Keiji Heng


16:00 – 17:00 Super Premium Sake Tasting

Limited to 20 slots

Conducted by Sake Sommelier Adrian Goh


17:30 – 18:30 Warm Sake Tasting

Limited to 20 slots

Conducted by Sake Sommelier Taeko Tsukada (塚田妙子)

Additional fee per pax applies to attend the Masterclasses and Sake Brewery Spotlights as slots are limited and, of course, limited special sakes will be tasted!  Ticketing details for Masterclasses are available here:


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