Seven boutique hotels and 23 restaurants in four major cosmopolitan cities, hotelier and restaurateur Loh Lik Peng presents, Unlisted Collection:–an umbrella brand that binds all of his design-driven boutique hotels and restaurants in Singapore, Shanghai, London and Sydney together. Totaling 30 properties to date since its first property in year 2000, the stable of unique, high quality boutique hotels and restaurants include; 196 Bishops gate, London (2000), Restaurant Ember, Singapore (2002), Hotel 1929, Singapore (2003), Majestic Restaurant, Singapore (2006), New Majestic Hotel, Singapore
(2006), Jing, Singapore (2008), Town Hall Hotel & Apartments, London (2010),The Waterhouse at South Bund, Shanghai (2010), Table No 1 by Jason Atherton, Shanghai (2010), Wanderlust, Singapore (2010) and recently The Old Clare Hotel, Sydney (2015) Founder and director of Unlisted Collection, Loh Lik Peng says: “Unlisted Collection is a list of properties that are fresh and unconventional and out of the norm. The hotels are set within sensitively restored heritage listed buildings that are re-adapted into radical, cutting edge lifestyle concepts that culminate into an unforgettable experience for our guests.”
A group that also promises high-standard service as well, Unlisted Collection is also armed with an impressive list of awards and accolades. Here are some of the notable mentions that the group has amassed-Time Magazine Best Budget Hotel (Asia) in 2004 for Hotel 1929, Conde Nast Travellers Hot List (UK), (US) in 2006, 2011 for New Majestic Hotel, Wanderlust, The Waterhouse at South Bund, Royal Institute of British Architects (RIBA) Award in 2011 and RICS 2011 London Project of the Year Award for Town Hall Hotel, World Gourmet Summit Award of Excellence (various categories) in 2004, 2005, 2010 and 2011 for Restaurant Ember and Majestic Restaurant, and Travel+Leisure Design Awards for Best Restaurant in 2011 for Table No. 1 as well as the recently 3 AA rosettes awarded to the Typing Room in London.
The collection’s whimsical and quirky take on each of their hotel inspires the use of Dadaism in the brand identity and collateral, where images are picked and paired with deliberate irrationality. Designed by Singapore-based design firm, Foreign Policy, the colon in the logotype gives room for imagination of the hotel by the guests, leaving it open for their own interpretation.
“Unlisted Collection has come together at an exciting time as we continue to look for ways to improve guest interaction and experience; and also to incorporate future properties into the group. The intention always is to ensure that each property retains its unique identity and individual spirit but allowing our guests to see what other choices they have within the group,” says Loh Lik Peng.
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