Vitra, the Swiss family-owned design company, is known for its furniture classics by Verner Panton or Jean Prouvé, as well as contemporary designs by such figures as Ronan and Erwan Bouroullec, Hella Jongerius, Jasper Morrison and Konstantin Grcic. Vitra now announces the opening of a new retail store in Singapore in partnership with local furniture dealer, W.Atelier
Creating innovative products and concepts with great designers is Vitra’s essence. These are developed in Switzerland and installed worldwide by architects, companies and individuals to build inspirational spaces, both public and private, for living and working. Examples are found in such prominent locations as the Museum of Modern Art in New York, the Fendi Headquarters in Rome, the Tate Modern in London, the Amorepacific headquarters in Seoul or Dubai International Airport. With classics such as the Standard Chair by Jean Prouvé and the Panton Chair by Verner Panton, Vitra represents groundbreaking 20th century design. Today, in combining the company’s technical and conceptual expertise with the creativity of contemporary designers, Vitra continues to push the boundaries of the design discipline.
With a surface of 400 sqm, Vitra’s new Singapore store to open on 14 March 2019 will be located in the Tan Boon Liat building, an up and coming furniture and lifestyle destination in Singapore. The store will feature furniture for various settings – from living, dining and home office to formal and informal office systems, all adaptable to diverse scales of living and working spaces.
Nora Fehlbaum, CEO of Vitra says: ’In recent years, we have experienced growing interest in the mission of Vitra from our client base in Asia which has encouraged us to take the next step in this part of the world.’
This resulted in a new retail strategy specifically developed for the Asia market. With the rollout of several store openings with partners in major cities in China, such as Shanghai and Beijing as well as key markets in Southeast Asia, the Vitra Stores will serve to address the increasing demands of residential customers who are looking for original iconic products.
‘In 2018 we opened the exhibition “Project Vitra” at the Singapore National Design Center. The positive response encouraged us to find a partner, W.Atelier, who would open a Vitra store with us and thereby build a permanent Home for Vitra in Singapore. The Vitra store will introduce our collection and with it the many stories that surround it.’ says Nora Fehlbaum.
Gani Atmadiredja, Managing Director of W. Atelier says: “W. Atelier is proud to partner with Vitra, an internationally-renowned Swiss company in the field of design and architecture. With a focus on the Singapore market, this partnership will allow W. Atelier to meet the growing demand for exceptional and functional designs for end consumers, as well as commercial and hospitality projects in the region.”
Vitra believes that home and office environments are best shaped by the principle of “collage” – the idea that vibrant living and working spaces gain character through a mix of old and new, high and low, classic and contemporary. Hence, products from the Vitra Home, Office and Accessories Collections will be available in the store, along with classic designs from the twentieth century by Jean Prouvé, Verner Panton and Isamu Noguchi. Key modern contemporary pieces by Ronan and Erwan Bouroullec, Jasper Morrison, Edward Barber and Jay Osgerby will also be presented.